playingbaccaratonline| Gujing tribute wine: revenue target for 2024 is 24.4 billion yuan

According to the financial reportPlayingbaccaratonlineIn 2023, the revenue of Gujing tribute wine was 202Playingbaccaratonline.54 billion yuan, an increase of 21.18% over the same period last year; net profit was 4.589 billion yuan, an increase of 46.01% over the same period last year. At the performance presentation meeting, Gujing Gongjiu reiterated its 2024 performance target of 24.45 billion yuan in operating income, an increase of 20.72 percent over the previous year, and a total profit of 7.95 billion yuan, an increase of 25.55 percent over the previous year.

As another regional leading wine enterprise entering the revenue camp of 20 billion, Gujing tribute wine has an increasingly urgent demand for national expansion.

At the performance presentation meeting, investors also asked questions about the nationalization process of Gujing tribute wine. In this regard, Yan Lijun, executive deputy general manager of Gujing Gong Wine, said that the company continues to promote the "nationalization, sub-high-end" strategy to create a number of large-scale provinces and regions, scale markets, scale customers, scale outlets, and further expand the company's market scale outside Central China. At present, the national coverage rate has reached more than 70%, and the proportion of intra-provincial and non-provincial structures is 6:4.

However, from the sales data, the income of Gujing tribute wine varies greatly in different regions. According to the annual report, in 2023, the operating income of Gujing tribute wine in central China, North China and South China was 17.107 billion yuan, 1.843 billion yuan and 1.283 billion yuan respectively, an increase of 19.17%, 39.01% and 26.89% over the same period last year. Among them, the revenue share of the central China market, which is mainly based in Anhui Province, is as high as 84.47%, while that of North China and South China is 9.1% and 6.33% respectively, which adds up to less than 20%. In particular, the revenue in South China is less than 10% of that in central China.

In 2022, Gujing tribute wine accounted for 85.89%, 7.93% and 6.05% of revenue in central China, North China and South China, respectively. It can be seen that after a year, the national expansion of Gujing tribute wine has had little effect, especially in South China.

From the product point of view, some investors asked about the future planning of Gujinggong's high-end products. In this regard, Gujing tribute wine replied that the company has made high-end product planning, and has launched high-end image products such as Gu 30 and New year's Eve, further highlighting the high-end positioning of the brand. At the same time, the company adheres to the "sub-high-end" strategy and forms a full-price product line layout by optimizing the product structure. Among them, the year raw pulp series products, as the company's core products, are particularly prominent in the sub-high-end market, especially Gu 20, Gu 16, Gu 8 and other products.

However, industry insiders point out here that in the high-end liquor market, thousands of yuan price belt products already have a number of large-scale products, and most of them are first-line famous wines, and the pressure faced by Gujing tribute wine in the high-end sector is self-evident. at present, its competitive advantage is still concentrated in the sub-high-end market.

In order to ensure the realization of the company's business objectives in 2024, Gujing Gongjiu said. Detailed business measures have been formulated around brand building, marketing, production management, key projects and information construction, and internal management. In 2024, it is planned to achieve a business income of 24.45 billion yuan, an increase of 20.72% over the previous year, and a total profit of 7.95 billion yuan in 2024, an increase of 25.55% over the previous year.