247videopoker| There is no user thinking at all! Wei Jianjun criticized Haval's H6 marketing work

Wei Jianjun, Chairman of Great Wall Motors, recently commented on Haval H6247videopokerThe marketing work of the company was severely criticized, pointing out that the marketing team lacked user thinking and innovation awareness.247videopokerHe emphasized that in the face of changes in market competition, Great Wall Motors needs to undergo rapid transformation, and systematic changes are needed from managers to team members.

Wei Jianjun has taken the initiative to become a big IP for corporate exposure and product promotion, but he emphasized that changes cannot be done by him alone, and the entire team needs to follow up. Although the Haval H6 was once known as the "National Amazing Car," it has lost its past competitive advantage with the changes in the market.

Li Ruifeng pointed out that behind its strong product power and brand reputation, Haval H6 has the problem of insufficient user perception. This exposes the shortcomings of the marketing team, and the need for management to have a better "sense of the Internet" and dare to burn its bridges to promote the reform and innovation of the company.

In order to solve the current difficulties, Li Ruifeng suggested that we should start from clearing out, and the "Comprehensive To C" needs to be truly implemented. He proposed to learn from other excellent companies, try to follow suit in changes, and encourage teams to innovate. Great Wall Motors is promoting "Corner AB confrontation" to give everyone the opportunity to contribute ideas.

Finally, Li Ruifeng called on his peers, media and users to work with Great Wall Motors to jointly create and put forward criticisms and suggestions to jointly promote the transformation and development of the company.